Diretor de Marketing de Performance - Remoto

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CANDIDATE-SE

Vaga ofertada por parceiro do Jobbol:
We re revolutionizing the online betting landscape across Latin America and beyond.
As a fast-growing, data-driven company, we combine cutting-edge technology with a passion for innovation.
Operating in Argentina, Brazil, Chile, Peru, Mexico, and Canada with aggressive expansion plans ahead we are setting a new standard in online gaming.We re looking for bold, ambitious leaders ready to create lasting impact in a high-growth, entrepreneurial environment.What You ll Be DoingAs Head of Performance Marketing, you will own and lead our acquisition engine.
This is a high-impact leadership role with direct exposure to the executive team.
You will be responsible for building a highly sophisticated performance marketing strategy powered by data, automation, and AI tailored for the nuances of regulated and emerging markets.Key Responsibilities:Define and execute a performance marketing roadmap across multiple channels and countries, optimizing for ROI, LTV, and CPA.Lead digital acquisition strategy across Google Ads, Meta, TikTok, WhatsApp, and new-gen platforms like Twitch and Kick.com.Own the paid media P&L, aligning investment with business growth objectives.Apply AI/ML tools for real-time optimization, personalized targeting, and creative automation.Build advanced tracking and attribution models using tools like GA4, Segment, GTM, Adjust, or AppsFlyer.Integrate acquisition strategy with CRM, content, and product teams to optimize the entire customer journey from awareness to retention.Stay ahead of regulatory and compliance requirements in online betting markets, adapting campaigns accordingly.Lead and scale a regional performance marketing team, fostering a high-performance, data-first culture.Collaborate closely with Data Science and Engineering teams to ensure measurement accuracy and campaign impact.Identify and test new channels, ad formats, tools, and trends to stay on the cutting edge of digital acquisition.What We re Looking For10+ years of experience in digital performance marketing, including at least 5 years in online betting, gaming, fintech, or other regulated industries.Proven track record of managing multi-million dollar ad budgets with strong results in ROAS, CAC, LTV, and retention.Expertise in paid media platforms: Google Ads, Meta Advantage+, TikTok Ads, X Ads, and WhatsApp Business.Hands-on experience with MMPs (Adjust, AppsFlyer), tracking systems (GA4, GTM, Segment), and fraud prevention tools.Strong knowledge of CRM strategy and integrating acquisition with lifecycle marketing.Fluency in interpreting performance metrics and cohort data to drive real-time decision making.Demonstrated ability to lead cross-functional teams and manage performance marketing at scale across multiple regions.Deep understanding of LATAM consumer behavior, marketing regulations, and platform trends.Fluent in Spanish and English.
Portuguese is a strong plus.What You ll GainOpportunity to lead a mission-critical growth function in one of the fastest-growing online betting platforms in LATAM.Direct influence over company growth, marketing innovation, and market expansion.A collaborative, tech-savvy, and entrepreneurial work culture.Competitive compensation + performance-based bonuses.Autonomy, ownership, and room to innovate.