Gerente de Marketing

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Who are we?Samsung Electronics has grown into one of the world s leading technology companies, recognized as one of the top 5 global brands.
As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.Our company s success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity.
Our mission is to help people achieve the impossible.We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways.
This drive fuels our innovation.Join us at Samsung and find your opportunity to do what you can t.Looking for more? Visit our website www.samsung.com or our career page HERE Job SummaryThe B2B Marketing & Online Manager will be responsible for executing Latin America B2B marketing strategies that drive business growth and enhance Samsung s brand presence in the B2B market with all Samsung products and solutions.In addition, this position has a management role for the SMB growth plan in LATAM, coordinating with DTC & CS and B2B departments in every subsidiary the plan & execution of SMB strategies.This role involves overseeing all aspects of marketing, from campaign creation, events management, contents generation, market understanding (co-working with Business Intelligence), and co-working with the marketing departments, DTC, CS & B2B departments of the subsidiaries to ensure alignment and effectiveness in the marketing plan & SMB Plan implementation.Main Responsibilities:Develop and execute comprehensive B2B marketing plans and strategies to achieve company goals and objectives focused in B2B Integrated Offering solutions for SAC, EB and MX B2B.Develop & execute SMB strategic plan and lead the coordination among all related areas (DTC, CS, B2B).Co-work with BI to identify industry trends, customer needs, competitive landscape and define target market segments.
Creation of high-quality content tailored to the B2B audience, including case studies, newsletters and B2B web site, promoting the B2B Integrated Offering.
Collaborate with internal teams in the subsidiaries and external agencies to produce engaging and informative content.Plan, create, and manage marketing campaigns across Samsung s B2B channels, including email, social media, content marketing, webinars and events.Track, analyze, and report on the performance of marketing campaigns, using data to optimize and improve results.Ensure consistent messaging and brand identity across all the B2B marketing channels.Manage and grow the company s presence and reputation in the industry.Develop and manage the marketing budget, ensuring effective allocation of resources.Monitor and control marketing expenditures to have the best use of the marketing budget.Background:Bachelor s degree in Marketing, Business or related;Solid experience in B2B marketing experience;Proven success in developing and executing marketing campaigns;Strong analytical, communication, resilience and leadership skills;Proficiency in marketing automation and CRM tools.Key Competencies:Strategic ThinkingLeadershipAnalytical SkillsCreativityCollaborationResults-DrivenWhy is Samsung Electronics the place to be?Join a Global TeamWork with a dynamic and diverse team, constantly interacting with different cultures.Tackle Big ChallengesOur history is built on overcoming challenges and striving for excellence.
Join us in pushing the boundaries of technology and innovation.Shape the FutureCollaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.Make an ImpactContribute to groundbreaking technologies that improve lives and support communities worldwide.
At Samsung, your work truly makes a difference.Benefits:Comprehensive health and wellness programsProfessional development opportunitiesOpportunities for career advancementGlobal networking and collaboration