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About EightpointEightpoint is an internet technology company specializing in the agile development of products and content that address real-world interests, captivating users and driving significant growth for partners.
With offices in the United States and Cayman Islands, Eightpoint collaborates with partners globally on the next generation of user-centric offerings.
Our growing ecosystem includes innovative products like Weather Now, a sleek app that delivers real-time forecasts with clarity and ranks among the top three most-used weather apps in the U.S.; Check Heart Rate Now, a quick and easy wellness monitor; and Wave Browser, a powerful and secure way to search the web.
Every product we launch is designed to engage users, enhance daily life, and deliver real-world value.
Backed by data and driven by a relentless commitment to quality, Eightpoint moves fast, thinks big, and builds digital experiences that people love.About the RoleWe are seeking an experienced Google Ads Media Buyer to join our Desktop Division.
The ideal candidate is a performance-driven professional who thrives on managing campaigns end-to-end from market research and strategic planning to execution, optimization, and scaling for profitability.
You will work with a high-caliber team of Product Managers, Software Engineers, Business Intelligence Analysts, Media Buyers, and Partner Development Managers who are passionate about delivering measurable results.
Your primary goal is to scale Desktop Software installs/downloads by managing and optimizing advertising campaigns on Google Ads.Key ResponsibilitiesCampaign Management: Strategically develop, launch, and optimize Google Ads campaigns to drive traffic to proprietary Desktop productsMarket Research & Analysis: Conduct competitor analysis and leverage market insights to improve performance.
Analyze KPIs like CTR, conversion rates, and CPA to optimize campaigns for ROITesting & Optimization: Implement A/B testing of ad creatives and landing pages, to drive higher engagement and performanceBusiness Development: Independently identify and present new campaigns, share ideas, and collaborate with stakeholders to expand advertising initiativesWho You Are5+ years of hands-on experience in digital media buyingExperience driving Desktop downloads/installs for low-intent offers, including downloadable software, browsers, or extensions via Google AdsExpert-level knowledge of Google Ads (Display); Search, YouTube and other networks are a plusProven success in managing large budgets and high-volume campaignsExcellent financial skills and basic familiarity with ExcelStrong experience with analyzing data and trends, including conversion rates, click-through rates, and other common KPIsBasic SQL and/or Google Analytics knowledge is a plusBasic HTML or programming knowledge is a plusMust have excellent written and spoken EnglishStrong interpersonal skills and the ability to establish, develop, and maintain business relationshipsHave a solid understanding of how online display and search advertising works